{"id":1155,"date":"2014-06-10T10:00:54","date_gmt":"2014-06-10T14:00:54","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/?p=1155"},"modified":"2014-06-10T10:02:52","modified_gmt":"2014-06-10T14:02:52","slug":"how-google-ranks-content-with-no-links-explains-matt-cutts","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/how-google-ranks-content-with-no-links-explains-matt-cutts\/","title":{"rendered":"How Google ranks content with no links \u2013 Explains Matt Cutts"},"content":{"rendered":"<p>Matt Cutts latest video portrays how Google determines the quality of the page even if that particular page does not have many links pointing to it.<\/p>\n<p>Cutts says,<\/p>\n<blockquote><p><span style=\"color: #0000ff;\">&#8220;<em>But typically if you go back to a user is typing possibly some really rare phrase, if there&#8217;s no other pages on the web that have that particular phrase, even if there&#8217;s not that many links, then that page can be returned because we think it might be relevant or might be topical to what the user is looking for,<\/em>&#8220;<\/span><\/p><\/blockquote>\n<p>Google ranks the content if the unique search phrase is not found in many other pages<\/p>\n<p>Matt Cutts also says that Google uses different ways to determine the quality of the content, even without links. The search engine makes use of other factors like:<\/p>\n<ul>\n<li><span style=\"color: #ff00ff;\">Quality of previous content on the domain<\/span><\/li>\n<li><span style=\"color: #ff00ff;\">Keywords in the content<\/span><\/li>\n<li><span style=\"color: #ff00ff;\">User\u2019s search phrase especially if not found on other pages<\/span><\/li>\n<\/ul>\n<p>At the same time overusing of keywords, usually referred as keyword stuffing, creates a negative impact on the page. Google has always been good at differentiating the normal keyword usage and keyword stuffing.<\/p>\n<p>Of course getting high quality links to competitive search phrases will state its authority to Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Cutts latest video portrays how Google determines the quality of the page even if that particular page does not have many links pointing to it. Cutts says, &#8220;But typically if you go back to a user is typing possibly some really rare phrase, if there&#8217;s no other pages on the web that have that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1155","post","type-post","status-publish","format-standard","hentry","category-matt-cutts-news"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1155\/revisions\/1157"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}