{"id":1219,"date":"2020-01-14T05:26:18","date_gmt":"2020-01-14T09:26:18","guid":{"rendered":"https:\/\/www.searchenginegenie.com\/link-building-blog\/?p=1219"},"modified":"2021-08-11T00:58:07","modified_gmt":"2021-08-11T04:58:07","slug":"broken-link-building","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/broken-link-building\/","title":{"rendered":"Broken Link Building"},"content":{"rendered":"<h2>What Are Broken Links?<\/h2>\n<p>A broken link is a link on a website that no longer leads to the content that it\u2019s supposed to be referencing. Instead, you get one of these big, unpleasant 404 graphics:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1221 size-medium\" src=\"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-content\/uploads\/2020\/01\/images-2-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-content\/uploads\/2020\/01\/images-2-300x157.jpg 300w, https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-content\/uploads\/2020\/01\/images-2.jpg 602w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>How to Find Relevant Broken Links<\/h2>\n<p>Using Ahrefs as our broken link checker, we can look at every\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/fix-404-vs-soft-404-errors\/208046\/\">404<\/a>\u00a0that currently exists on HubSpot. And not only that, a tool like Ahrefs provides information on which pages are currently linking to these broken pages.<\/p>\n<p>If you\u2019re running a marketing website and had a piece on the buyer\u2019s journey, for example, you now have 172 leads to go after broken links.<\/p>\n<p>The fun doesn\u2019t stop there, either. It\u2019s a pretty good bet that those 172 sites care about marketing, right? So you can also check to see if they have any broken links that you could pursue as well.<\/p>\n<p>See why this strategy is so great for scaling?<\/p>\n<p>There\u2019s another conventional method for finding broken links: scraping resource pages. With this method, an SEO uses advanced search terms in Google or another search engine to find resource pages relevant to their niche.<\/p>\n<p>So what does that look like in practice?<\/p>\n<p>Let\u2019s say you\u2019re trying to promote a marketing website. You would type things like this into Google:<\/p>\n<ul>\n<li>marketing intitle:links<\/li>\n<\/ul>\n<ul>\n<li>marketing intitle:resources<\/li>\n<\/ul>\n<ul>\n<li>online marketing inurl:links<\/li>\n<\/ul>\n<ul>\n<li>online marketing blogs inurl:resources<\/li>\n<\/ul>\n<p>From there, you pursue the SERP results that look promising, and manually check that all the resources they list have working links.If you come across a broken link, toss it into Ahrefs or a similar tool to see who else might be linking to the broken page.<\/p>\n<h2>The Key to Converting Broken Links Into Wins<\/h2>\n<p>Finding these links is easy, nowadays. There are plenty of backlink tools that can show you which websites are referring to broken pages. To name a few:<\/p>\n<ul>\n<li>Ahrefs\u2019 Site Explorer.<\/li>\n<li>Screaming Frog.<\/li>\n<li>Moz\u2019s Link Explorer.<\/li>\n<\/ul>\n<p>But now we\u2019ve reached the hard part \u2013 asking a webmaster to replace a broken link with one to your own website.<\/p>\n<p>Outreach is difficult, no matter what link building strategy you\u2019re using. However, that\u2019s actually one of the advantages of broken link building.<\/p>\n<p>In theory, helping a webmaster to identify broken links and fix them is something that could help you to establish a working relationship.<\/p>\n<h2>Final Tips to Win Broken Links<\/h2>\n<p>Broken link building is still a fantastic tool for earning meaningful links.<\/p>\n<p>In fact, it even has significant advantages over link building staples like guest posting. And as long as you use it in the correct manner, you will see results.Don\u2019t assume that simply having a replacement resource will be enough, though.<\/p>\n<p>Webmasters get emails and pitches all the time; for you to stand out in their inbox, you need to communicate quickly, effectively, and give them a reason to work with you.<\/p>\n<p>The best way to do that is to lean into your own personality to make your emails friendly, helpful, and approachable.<\/p>\n<p>The longer you work at it, the more you\u2019ll improve. All forms of link building take some trial and error.<\/p>\n<p>The nice thing about it though is that you can track what emails work the best. Over time, you can change your style to generate even more wins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Are Broken Links? A broken link is a link on a website that no longer leads to the content that it\u2019s supposed to be referencing. Instead, you get one of these big, unpleasant 404 graphics: How to Find Relevant Broken Links Using Ahrefs as our broken link checker, we can look at every\u00a0404\u00a0that currently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1219","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"predecessor-version":[{"id":1238,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/1219\/revisions\/1238"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}