{"id":170,"date":"2008-05-19T06:07:00","date_gmt":"2008-05-19T10:07:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/how-to-determine-the-best-keywords\/"},"modified":"2008-05-19T06:07:00","modified_gmt":"2008-05-19T10:07:00","slug":"how-to-determine-the-best-keywords","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/how-to-determine-the-best-keywords\/","title":{"rendered":"How to Determine the Best Keywords"},"content":{"rendered":"
Look at Your Log Files.<\/span> Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content.<\/div>\n

<\/p>\n

Log files:<\/div>\n
    \n
  • Capture the “exact phrase” that searchers entered.<\/li>\n

    <\/p>\n

  • Give insight into the number of words searchers are using.<\/li>\n

    <\/p>\n

  • Provide a rich source of keyword data.<\/li>\n<\/ul>\n
    Remember, log files only show the keywords that have brought users to our site. They don’t show you the unsuccessful keywords that didn’t bring users to your site.<\/div>\n

    <\/p>\n

    Target Variations of Your Keywords.<\/span> Be sure you target your content to address the following:<\/div>\n
      \n
    • Variant spellings<\/li>\n

      <\/p>\n

    • Slang, acronyms, and abbreviations<\/li>\n

      <\/p>\n

    • Plurals<\/li>\n

      <\/p>\n

    • Synonyms<\/li>\n<\/ul>\n
      Evaluate Your Keywords.<\/span> Keywords may have multiple meanings. “Accessibility” might mean “handicapped access” or “website monitoring.” “Chips” may refer to the snack food or computer part.<\/div>\n

      <\/p>\n

      Pay attention to keywords used alone or combined with another word. For example, “passport” by itself is likely a search for information; “passport” searched with a location is likely a search for services. Keep this in mind when choosing keywords for a page.<\/div>\n

      <\/p>\n

      Use Keyword Tracking Tools<\/span><\/div>\n
        \n
      • Keyword Suggestion Tool<\/li>\n

        <\/p>\n

      • Wordtracker<\/li>\n<\/ul>\n
        Data from Metasearch engines, Dogpile and Metacrawle, so data is skewed slightly by rank checking software, not as inflated as with Google or Overture’s tools.<\/div>\n
          \n
        • Google AdWords<\/li>\n<\/ul>\n
          The keyphrase search is free, but you’ll need to sign up.<\/div>\n
            \n
          • Snap<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

            Look at Your Log Files. Log files can be a good way to determine what your audience is searching for and what keywords you should use to draw users to your content. Log files: Capture the “exact phrase” that searchers entered. Give insight into the number of words searchers are using. Provide a rich source […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-170","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}