{"id":197,"date":"2008-05-26T05:53:00","date_gmt":"2008-05-26T09:53:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/organize-content-based-on-audience-needs\/"},"modified":"2008-05-26T05:53:00","modified_gmt":"2008-05-26T09:53:00","slug":"organize-content-based-on-audience-needs","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/organize-content-based-on-audience-needs\/","title":{"rendered":"Organize Content Based on Audience Needs"},"content":{"rendered":"<p><span style=\"font-weight: bold;\">What It Is<\/span><\/p>\n<p>Organizing content based on your audience&#8217;s needs is a best practice for managing your agency&#8217;s website. Your primary form of navigation should be one of the following:<\/p>\n<ul>\n<li>by subject (topics, life events)<\/li>\n<p><\/p>\n<li>by task or service<\/li>\n<p><\/p>\n<li>by audience group<\/li>\n<p><\/p>\n<li>by geographic location<\/li>\n<p><\/p>\n<li>by any combination of these factors<\/li>\n<\/ul>\n<p>Because navigation by organizational structure has traditionally been less effective for web users, you should use this as an alternative &#8212; not primary &#8212; form of navigation.<\/p>\n<p>You should know your audiences and communicate with them regularly to analyze their wants and needs. Organize your content based on that feedback and other research.<\/p>\n<p><span style=\"font-weight: bold;\">Why It&#8217;s Important<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>Usability tests and customer satisfaction reviews indicate that most web visitors&#8211;both citizens and other audience groups&#8211;are familiar with navigating websites by subject, audience, or location.<\/li>\n<p><\/p>\n<li>Focus groups and other feedback indicate that citizens do not know&#8211;nor do they want to know&#8211;how the government is organized to get the information and services they want. Creating navigation according to organizational structure is not the best way to design a website for citizens.<\/li>\n<p><\/p>\n<li>If a federal website is available to anyone, then citizens&#8211;as a whole&#8211;are part of the audience and the website must be organized in ways that help them use it.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>What It Is Organizing content based on your audience&#8217;s needs is a best practice for managing your agency&#8217;s website. Your primary form of navigation should be one of the following: by subject (topics, life events) by task or service by audience group by geographic location by any combination of these factors Because navigation by organizational [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}