{"id":35,"date":"2008-03-31T01:34:00","date_gmt":"2008-03-31T05:34:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/keywords-phrases-in-link-text\/"},"modified":"2008-03-31T01:34:00","modified_gmt":"2008-03-31T05:34:00","slug":"keywords-phrases-in-link-text","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/keywords-phrases-in-link-text\/","title":{"rendered":"Keywords Phrases in Link Text"},"content":{"rendered":"<div align=\"justify\">The text is meaningful, clear and wouldn&#8217;t need to modify every time when we published a new issue. Using the real title of the newsletter Keyword Phrases in Linking Text is a much better option.<\/p>\n<p><strong>There are two reasons:<br \/><\/strong><br \/>Keyword rich text is additional attractive to humans. A casual reader may see &#8216;Latest Newsletter&#8217; and say so what? By using the title &#8216;Keyword Phrases in Linking Text&#8217; I&#8217;ve told the visitor what the article is about and obtainable two hooks that they might be interested in &#8216;keyword phrases&#8217; and &#8216;linking text&#8217;. As a result the click throughout rate will be higher.<\/p>\n<p>The text that links to a particular page gives Google and other search engines clues as to what the page is regarding. &#8216;Latest Newsletter&#8217; provides little information while the actual title of the newsletter contains at least two significant keyword phrases.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The text is meaningful, clear and wouldn&#8217;t need to modify every time when we published a new issue. Using the real title of the newsletter Keyword Phrases in Linking Text is a much better option. There are two reasons:Keyword rich text is additional attractive to humans. A casual reader may see &#8216;Latest Newsletter&#8217; and say [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}