{"id":356,"date":"2008-09-08T01:14:00","date_gmt":"2008-09-08T05:14:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/review-reciprocal-links-regularly\/"},"modified":"2012-09-24T03:10:38","modified_gmt":"2012-09-24T07:10:38","slug":"review-reciprocal-links-regularly","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/review-reciprocal-links-regularly\/","title":{"rendered":"Review reciprocal links regularly"},"content":{"rendered":"<div style=\"text-align: justify;\">Regularly reviewing your internal and external links is one of the requirements for managing your agency&#8217;s website, as outlined in OMB Policies for Federal Public Websites. According to OMB, you must have &#8220;reasonable management controls&#8221; to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy.<\/p>\n<p><span style=\"font-weight: bold;\">Importance of review link<\/span><\/p>\n<ul>\n<li>Broken or dead links drive people away. Users will leave your site to look for the information elsewhere and may not return.<\/li>\n<li>Broken links keep search engine spiders from properly indexing your site.<\/li>\n<li>Broken links and code errors make your site look bad and confuse your visitors. It gives the impression that you are not actively maintaining your site.<\/li>\n<li>Even if links aren&#8217;t &#8220;broken,&#8221; they may no longer be relevant or appropriate. URLs sometimes change hands and may no longer be providing the same original content as before.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">Implementation<\/span><\/p>\n<p>Here is additional guidance from the Federal Web Managers Council to help you implement this requirement.<\/p>\n<ul>\n<li>Establish a process and schedule for reviewing existing links to make sure they work and they still add value.<\/li>\n<li>Review links monthly or quarterly, at a minimum. If you have a large number of external links (for example, a &#8220;portal&#8221; site), you should review links more often.<\/li>\n<li>Include the review schedule in your linking policy.<\/li>\n<li>Consider purchasing or developing an automated link checking tool. Search the web for &#8220;automated link checker&#8221; to see what products are available.<\/li>\n<\/ul>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Regularly reviewing your internal and external links is one of the requirements for managing your agency&#8217;s website, as outlined in OMB Policies for Federal Public Websites. According to OMB, you must have &#8220;reasonable management controls&#8221; to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=356"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":922,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/356\/revisions\/922"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}