{"id":369,"date":"2008-09-17T01:38:00","date_gmt":"2008-09-17T05:38:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/best-practices-checklist-for-search-engines-2\/"},"modified":"2012-09-24T03:09:07","modified_gmt":"2012-09-24T07:09:07","slug":"best-practices-checklist-for-search-engines-2","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/best-practices-checklist-for-search-engines-2\/","title":{"rendered":"Best practices checklist for Search Engines"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-weight: bold;\">Index content frequently<\/span><\/p>\n<p>Index the content of your website at least once a month. Content that is added and updated frequently, such as press releases, should be indexed more frequently; however, content that changes infrequently, such as archived or historical documents, may be indexed less often.<\/p>\n<p><span style=\"font-weight: bold;\">Have a quick response time<\/span><\/p>\n<p>Your search engine should produce results in less than three seconds (on average). Monitor and log search response times to ensure that adequate hardware and software capacity is available to achieve this response time standard.<\/p>\n<p><span style=\"font-weight: bold;\">Ensure relevant results<\/span><\/p>\n<p>Routinely identify the common search terms used on your website, evaluate the relevancy of your search results for those terms, and configure your search services to provide the best ranking possible. You should conduct this review at least quarterly.<\/p>\n<p><span style=\"font-weight: bold;\">Provide an advanced search function<\/span><\/p>\n<p>Although usability research indicates that very few people use &#8220;advanced&#8221; search features, you should allow visitors to conduct more refined, focused searches to achieve more relevant results. For example, you may want to provide options for searching within certain sets of information, databases, or applications.<\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Index content frequently Index the content of your website at least once a month. Content that is added and updated frequently, such as press releases, should be indexed more frequently; however, content that changes infrequently, such as archived or historical documents, may be indexed less often. Have a quick response time Your search engine should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-369","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=369"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/369\/revisions"}],"predecessor-version":[{"id":915,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/369\/revisions\/915"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}