{"id":398,"date":"2008-10-06T04:18:00","date_gmt":"2008-10-06T08:18:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/five-reasons-that-google-uses-to-rank-websites\/"},"modified":"2012-09-24T03:04:12","modified_gmt":"2012-09-24T07:04:12","slug":"five-reasons-that-google-uses-to-rank-websites","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/five-reasons-that-google-uses-to-rank-websites\/","title":{"rendered":"Five reasons that Google uses to rank websites"},"content":{"rendered":"<p>Page rank:  Every site is given a page rank from zero to ten. The basic rule that can increase a page rank is to get links from other websites and limit the number of links going out to other sites. <\/p>\n<p>Incoming links:<br \/>The quality of links is an important factor. Google looks for sites that have natural link popularity. It means that a variety if sites have to be linked and not just one type. Also link text is important. Relevance of the links is also important<\/p>\n<p>Page titles:<br \/> This is one of the most important factors of the page that the algorithm looks at.<\/p>\n<p>Keyword density:<br \/>If keywords are used too many times then it is a sign of spam to Google and will actually hurt the sites ranking. A good idea is to keep keywords density lower and instead use related keywords. <\/p>\n<p>Age of domain:<br \/>The age of a domain can be a friend or enemy for SEO. Newer domains are difficult to be ranked but domains that are two years old are much easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Page rank: Every site is given a page rank from zero to ten. The basic rule that can increase a page rank is to get links from other websites and limit the number of links going out to other sites. Incoming links:The quality of links is an important factor. Google looks for sites that have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,20],"tags":[],"class_list":["post-398","post","type-post","status-publish","format-standard","hentry","category-google","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"predecessor-version":[{"id":894,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/398\/revisions\/894"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}