{"id":426,"date":"2008-10-22T05:49:00","date_gmt":"2008-10-22T09:49:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/dont-duplicate-existing-content\/"},"modified":"2012-09-24T02:53:44","modified_gmt":"2012-09-24T06:53:44","slug":"dont-duplicate-existing-content","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/dont-duplicate-existing-content\/","title":{"rendered":"Don&#8217;t Duplicate Existing Content"},"content":{"rendered":"<div style=\"text-align: justify;\">Avoid duplicating or recreating content that already exists on your own or another federal public website. This is a best practice for managing your agency&#8217;s website.<\/p>\n<p>Your audience can become confused if they find overlapping or inconsistent information on the same subject, either on your own website or on another federal website. The best practice to ensure accurate and quality web content is to create it once by the organization having the greatest expertise  and use it many times, through links. By focus your efforts on creating content related to your own mission and using links to related content  you save time and resources. It normally takes much less effort to spend some time looking to see if content already exists than (re)creating it.<\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avoid duplicating or recreating content that already exists on your own or another federal public website. This is a best practice for managing your agency&#8217;s website. Your audience can become confused if they find overlapping or inconsistent information on the same subject, either on your own website or on another federal website. The best practice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=426"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/426\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/426\/revisions\/871"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}