{"id":491,"date":"2008-12-15T07:05:00","date_gmt":"2008-12-15T11:05:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/persona\/"},"modified":"2012-09-24T02:29:37","modified_gmt":"2012-09-24T06:29:37","slug":"persona","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/persona\/","title":{"rendered":"Persona"},"content":{"rendered":"<p>A persona is a fictional person who represents a major user group for your site. Personas bring many benefits, including these:<\/p>\n<ul>\n<li>Users goals and needs become a common point of focus for the team.<\/li>\n<li>The team can concentrate on designing for a manageable set of personas knowing that they represent the needs of many users.<\/li>\n<li>By always asking, &#8220;Would Jim use this?&#8221; the team can avoid the trap of building what users ask for rather than what they will actually use.<\/li>\n<li>Design efforts can be prioritized based on the personas.<\/li>\n<li>Disagreements over design decisions can be sorted out by referring back to the personas.<\/li>\n<li>Designs can be constantly evaluated against the personas, getting better designs into usability testing. <\/li>\n<\/ul>\n<p>According to Forrester, many companies including Ford Motor Company, Microsoft, and Staples develop and use personas and they report many benefits from doing so, including: <\/p>\n<ul>\n<li>A better understanding of customers<\/li>\n<li>Shorter design cycles<\/li>\n<li>Improved product quality <\/li>\n<\/ul>\n<p>For more info: usability.gov\/analyze\/personas.html<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A persona is a fictional person who represents a major user group for your site. Personas bring many benefits, including these: Users goals and needs become a common point of focus for the team. The team can concentrate on designing for a manageable set of personas knowing that they represent the needs of many users. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-491","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=491"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/491\/revisions"}],"predecessor-version":[{"id":806,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/491\/revisions\/806"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}