{"id":492,"date":"2008-12-18T02:09:00","date_gmt":"2008-12-18T06:09:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/characteristics-are-included-in-a-persona\/"},"modified":"2012-09-24T02:29:30","modified_gmt":"2012-09-24T06:29:30","slug":"characteristics-are-included-in-a-persona","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/characteristics-are-included-in-a-persona\/","title":{"rendered":"Characteristics are included in a Persona"},"content":{"rendered":"<div style=\"text-align: justify;\">A Persona usually includes:<\/p>\n<ul>\n<li>A name and picture.<\/li>\n<li>Demographics (age, education, ethnicity, family status).<\/li>\n<li>Job title and major responsibilities.<\/li>\n<li>Goals and tasks in relation to your site.<\/li>\n<li>Environment (physical, social, technological).<\/li>\n<li>A quote that sums up what matters most to the persona with relevance for your site.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold;\">How do we select a name and photo?<\/span><\/p>\n<p>You make up the persona&#8217;s name. Select one that resonates with the team as representing that user group. Be relevant and serious; humor usually is not appropriate here.<\/p>\n<p>For a picture, you can buy or license stock photography, although a more casual photo often resonates more with development teams. Don&#8217;t make it a picture of someone the team knows. Make sure you have permission for the photo that you use. You can tell that you have a good picture if the team sees it and says &#8220;Oh, yes, that would be Jim, the Press Guy&#8221; or &#8220;Oh, yes, that&#8217;s just what I see when I think of Rebecca, the Program Officer.&#8221;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Persona usually includes: A name and picture. Demographics (age, education, ethnicity, family status). Job title and major responsibilities. Goals and tasks in relation to your site. Environment (physical, social, technological). A quote that sums up what matters most to the persona with relevance for your site. How do we select a name and photo? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-492","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=492"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/492\/revisions"}],"predecessor-version":[{"id":805,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/492\/revisions\/805"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}