{"id":89,"date":"2008-04-16T02:09:00","date_gmt":"2008-04-16T06:09:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/link-building-blog\/review-links-regularly\/"},"modified":"2008-04-16T02:09:00","modified_gmt":"2008-04-16T06:09:00","slug":"review-links-regularly","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/link-building-blog\/review-links-regularly\/","title":{"rendered":"Review Links Regularly"},"content":{"rendered":"<p class=\"MsoNormal\">Regularly reviewing your internal and external links is one of the requirements for managing websites. You must have &#8220;management controls&#8221; to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy.<\/p>\n<p class=\"MsoNormal\"><o:p><\/o:p>Why It is Important?<\/p>\n<ul>\n<li><span style=\"\"><\/span> Broken or dead links drive people away. Users will leave your site to look for the information elsewhere and may not return.<\/li>\n<li>Links keep search engine spiders from properly indexing your site.<\/li>\n<li><span style=\"\"><\/span> Links and code errors make your site look bad and confuse your visitors. It gives the impression that you are not actively maintaining your site.<\/li>\n<li><span style=\"\"><\/span>If links are not &#8220;broken,&#8221; they may no longer be relevant or appropriate. URLs sometimes change hands and may no longer be providing the same original content as before.<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><\/p>\n<p class=\"MsoNormal\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regularly reviewing your internal and external links is one of the requirements for managing websites. You must have &#8220;management controls&#8221; to ensure external links remain active and appropriate. Establishing a regular review process is an important part of your linking policy. Why It is Important? Broken or dead links drive people away. Users will leave [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-link-building"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/link-building-blog\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}