Microsoft – Online SEO News – search engine News, latest seo news, webmaster news, search engine marketing

Who is the ‘cheater’ and the ‘fraud’

Makayla — Mon, 07 Feb 2011 12:12:11 +0000

The debate on the ‘copying’ issue must be known to everyone. Google blames Microsoft for copying the search results of the former, and Microsoft firmly denied giving some justifications. The growth of Bing over the past 8-9 months was beyond expectation and Google has reached to a point where it realized that BING is a good competitor and is afraid of losing the first rank. After this realization they are constantly observing the growth of Bing and the reasons that led to the same. Some terms they have used in this fiery debate is notable. Google started off saying that Bing has done ‘a cheap imitation’ and as a response Bing accused Google of trying a “spy-novelesque stunt”.

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Mehdi, Microsoft’s Senior VP of Online Services, published a strongly-worded denial of Google’s claims on the Bing Search blog which again would keep heating up the debate; It says – Google engaged in a “honeypot” attack to trick Bing. In simple terms, Google’s “experiment” was rigged to manipulate Bing search results through a type of attack also known as “click fraud.”

We could definitely wait for an apt response from Google for this

Internet Explorer 9 To Proffer ‘Do Not Track’ Option

Makayla — Thu, 09 Dec 2010 05:48:11 +0000

Recently Microsoft announced that they’re taking initiatives to guarantee user privacy with a new “Do Not Track” option in Internet Explorer 9. The pronouncement comes on the heels of an extremely disputed recommendation from the FTC (Federal Track Commission) that would make tracking an opt-in only scenario.

However experts have complained that asking web users to turn on the facility to track them would be upsetting for small business owners who hugely rely on tracking to tightly target ads. Others have conveyed that such a move would be impossible to regulate due to the wide variety of browsers and ad delivery systems.

Internet Explorer 9, which is due to be released early on next year, will come equipped with “Tracking Protection.” By utilizing this feature, customers will be able to click on an ad and prohibit the 3rd party providing the ad from tracking them in the future. These 3rd parties are included in the “Tracking Protection List” which is saved in the browser settings.

From a marketing perspective, Microsoft’s solution is the best one. This way, consumers who worry about tracking can opt out, but those who are not aware of it or don’t care won’t be affected.