{"id":1444,"date":"2012-03-22T03:25:47","date_gmt":"2012-03-22T07:25:47","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/news-seo\/?p=1444"},"modified":"2025-08-25T07:55:18","modified_gmt":"2025-08-25T11:55:18","slug":"new-social-reports-feature-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/news-seo\/new-social-reports-feature-in-google-analytics\/","title":{"rendered":"New Social Reports Feature in Google Analytics"},"content":{"rendered":"<p>At SES NewYork Google announced the news of immediate and incremental launch of Social\u00a0Reports which will help the marketers to know more about the value of social media.<\/p>\n<p>Group Product Manager Phil Mui explained the new feature Social Reports will allow the\u00a0marketers to measure both the last click and upper-funnel value of social.<\/p>\n<p><a name=\"imageclose-1445\"><div class=\"lb-album\"><a href=\"#image-1445\"><img src=\"https:\/\/www.searchenginegenie.com\/news-seo\/wp-content\/uploads\/2012\/03\/ChatGPT-Image-Aug-25-2025-05_22_20-PM-300x200.png\"  class=\" wp-image-2972 aligncenter\"><span><\/span><\/a><\/div>              \r\n<a href=\"#imageclose-1445\" class=\"css3lightbox-close\">\r\n\t\t\t\t   <div class=\"lb-overlay\" id=\"image-1445\">\r\n                   <img src=\"https:\/\/www.searchenginegenie.com\/news-seo\/wp-content\/uploads\/2012\/03\/ChatGPT-Image-Aug-25-2025-05_22_20-PM.png\" alt=\"image-1445\">\r\n                   <\/div><\/a><\/p>\n<p>Mui further explained &#8221; The new social reports take into account the total number of\u00a0conversions that happen to visitors that had touched a social media channel connected with<br \/>\nthe account.\u201d<\/p>\n<p>The new feature will bridge the gap between social media and important business metrics.The conversion report present in Social Report shows the value of each conversion and allow\u00a0the users to compare Assisted vs Last Interaction Conversion for comparison.The other\u00a0metrics include Assisted Conversions, Last Interaction Conversion, Assisted Conversion\u00a0Value, Last Interaction Conversion Value.<\/p>\n<p>400 networks are being tracked around the world on the Visitor Flow Side which also\u00a0includes Twitter,\u00a0Facebook,\u00a0Stumbleupon and LinkedIn. From the Data hub partners the actual\u00a0conversions are pulled into Google Analytics and the integration of social data hub applies\u00a0to public data only.<\/p>\n<p>As part of Google Analytics,Social data will be available and users can easily export other\u00a0programs and mash with other data. From yesterday onwards the new report is available\u00a0and it will be\u00a0available\u00a0to all users over the next couple of weeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At SES NewYork Google announced the news of immediate and incremental launch of Social\u00a0Reports which will help the marketers to know more about the value of social media. Group Product Manager Phil Mui explained the new feature Social Reports will allow the\u00a0marketers to measure both the last click and upper-funnel value of social. Mui further [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-search-engine"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":4,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"predecessor-version":[{"id":2973,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/1444\/revisions\/2973"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}