{"id":265,"date":"2007-01-04T10:00:00","date_gmt":"2007-01-04T14:00:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/news-seo\/ross-students-win-second-place-in-yahoo-case-competition\/"},"modified":"2012-09-10T02:38:55","modified_gmt":"2012-09-10T06:38:55","slug":"ross-students-win-second-place-in-yahoo-case-competition","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/news-seo\/ross-students-win-second-place-in-yahoo-case-competition\/","title":{"rendered":"Ross Students Win Second Place in Yahoo! Case Competition"},"content":{"rendered":"<p>ANN ARBOR, Mich.- Ross School of Business MBA students Kaveesh Chawla, Joy Ghanekar, Irfan Presswala and Tanuka Roy, all from the class of &#8217;07 had won second place in a latest case contest sponsored by Yahoo! The contest was part of the Berkeley Digital Media Conference held at the Haas School of Business, University of California, Berkeley in November.<\/p>\n<p>Students were asked for recommendations on how to make Yahoo! as strong a brand name in television as it is in the online world. If Yahoo! did develop a television channel, what content should it use and how should that content be delivered and monetized?<\/p>\n<p>Students were asked to recommend on how to make Yahoo! as strong as brand name in television as it is in the online world. And in case Yahoo! develops a television channel, what content need to be used and how that content should be delivered and monetized.<\/p>\n<p>The team for their creativity, customer focus and a brilliant monetization strategy, Cammie Dunaway, Yahoo&#8217;s chief marketing officer, offered a $5,000 award to the Ross School team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANN ARBOR, Mich.- Ross School of Business MBA students Kaveesh Chawla, Joy Ghanekar, Irfan Presswala and Tanuka Roy, all from the class of &#8217;07 had won second place in a latest case contest sponsored by Yahoo! The contest was part of the Berkeley Digital Media Conference held at the Haas School of Business, University of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-265","post","type-post","status-publish","format-standard","hentry","category-social-networking"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/comments?post=265"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":2226,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/265\/revisions\/2226"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/media?parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/categories?post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/tags?post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}