{"id":410,"date":"2007-09-06T08:16:00","date_gmt":"2007-09-06T12:16:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/news-seo\/yahoo-purchase-bluelithium\/"},"modified":"2012-09-08T03:33:54","modified_gmt":"2012-09-08T07:33:54","slug":"yahoo-purchase-bluelithium","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/news-seo\/yahoo-purchase-bluelithium\/","title":{"rendered":"Yahoo purchase BlueLithium"},"content":{"rendered":"<div align=\"justify\">Yahoo recently planned to expand their advertising networks by purchasing BlueLithium for about $300m in cash. It base in Silicon Valley, and is the fifth-largest advertising network in U.S and second-largest in U.K, with 145m exclusive visitors a month. It expertise&#8217;s in behavioral advertising, serving relevant ads by tracking the surfing patterns of users.<\/p>\n<p>BlueLithium puts as one direct-response purchasing strategies and does analytics for advertisers, but its behavioral applications were played down in the announcement. Use of such targeting software has courted storm with privacy advocates.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo recently planned to expand their advertising networks by purchasing BlueLithium for about $300m in cash. It base in Silicon Valley, and is the fifth-largest advertising network in U.S and second-largest in U.K, with 145m exclusive visitors a month. It expertise&#8217;s in behavioral advertising, serving relevant ads by tracking the surfing patterns of users. BlueLithium [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-410","post","type-post","status-publish","format-standard","hentry","category-social-networking"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/410\/revisions"}],"predecessor-version":[{"id":1962,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/410\/revisions\/1962"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/media?parent=410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/categories?post=410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/tags?post=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}