{"id":527,"date":"2008-06-16T01:57:00","date_gmt":"2008-06-16T05:57:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/news-seo\/yahoo-hires-google-to-sell-online-ads\/"},"modified":"2012-09-08T02:25:24","modified_gmt":"2012-09-08T06:25:24","slug":"yahoo-hires-google-to-sell-online-ads","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/news-seo\/yahoo-hires-google-to-sell-online-ads\/","title":{"rendered":"Yahoo Hires Google to Sell Online Ads"},"content":{"rendered":"<div align=\"justify\">SAN FRANCISCO &#8211; Yahoo has hired the internet search leader Google to sell some online ads in a hope of boosting their profits. The Sunnyvale-based company announced the plans late Thursday after its stock dropped to 10 percent on news that its efforts to revive takeover talks with Microsoft had hit a dead end.<\/div>\n<div align=\"justify\">Yahoo Inc. is now depending on Google Inc.&#8217;s superior moneymaking systems to appease its angry shareholders as it tries to fend off a shareholder mutiny being led by Carl Icahn, who is an activist investor.<\/div>\n<div align=\"justify\">By making use of Google&#8217;s superior advertising technology, Yahoo believes that the company can boost its annual cash flow by $250 million to $450 million during the first year of the deal. The partnership could last up to 10 years if it can win antitrust approval.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO &#8211; Yahoo has hired the internet search leader Google to sell some online ads in a hope of boosting their profits. The Sunnyvale-based company announced the plans late Thursday after its stock dropped to 10 percent on news that its efforts to revive takeover talks with Microsoft had hit a dead end. Yahoo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-527","post","type-post","status-publish","format-standard","hentry","category-social-networking"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":1904,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/527\/revisions\/1904"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}