{"id":603,"date":"2009-03-11T08:56:00","date_gmt":"2009-03-11T12:56:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/news-seo\/seo-mostly-to-overtake-paid-search-in-2009\/"},"modified":"2012-06-21T07:00:22","modified_gmt":"2012-06-21T11:00:22","slug":"seo-mostly-to-overtake-paid-search-in-2009","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/news-seo\/seo-mostly-to-overtake-paid-search-in-2009\/","title":{"rendered":"SEO mostly to overtake paid search in 2009"},"content":{"rendered":"<div style=\"text-align: justify;\">The online marketing agency Razorfish has revealed in the Digital  Outlook Report  2009,that <span style=\"font-weight: bold;\">search engine  optimization<\/span>  will  become an important method of marketing,by even overtaking paid search like PPC. It has been predicted that companies might witness a fall by around 10% compared to the year  2008 in the case of paid search budgets. This is the first year that companies would be witnessing a fall in the area of PPC&#8217;s. On the other hand ,it would be the year when many companies would shift to SEO for its <span style=\"font-weight: bold;\">marketing<\/span>.<\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">Some factors which is causing this shift could be due to the following:<br \/>1.Advertisers,after several years of being grounded in the area of  paid search are quite confident  now  and willing to shift to the<span style=\"font-style: italic;\"> <\/span><span>unpaid listings of SEO<\/span>.<br \/>2.Due to the <span>lower  cost <\/span><span>of  SEO<\/span> when compared to PPC, companies will be drawn towards SEO.<\/p>\n<p>A recent report from eMarketer predicted that there will be tremendous growth in the field of search engine optimization (SEO) during the next five years.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The online marketing agency Razorfish has revealed in the Digital Outlook Report 2009,that search engine optimization will become an important method of marketing,by even overtaking paid search like PPC. It has been predicted that companies might witness a fall by around 10% compared to the year 2008 in the case of paid search budgets. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,92],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-standard","hentry","category-search-engine","category-seo"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/603\/revisions"}],"predecessor-version":[{"id":1852,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/posts\/603\/revisions\/1852"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/media?parent=603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/categories?post=603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/news-seo\/wp-json\/wp\/v2\/tags?post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}