Differences in Analytics of Google AdWords and MSN adCenter

The major reason why I prefer Google AdWords PPC over MSN adCenter is the distinction in their analytics package. If you are using MSN adCenter, it is mandatory to insert code onto your landing page and a link will be appeared on your pages. The link is pointing to the MSN adCenter privacy policy and the link allows your site visitors to read the privacy policy at a quick look. I favor Google AdWords because I don’t want to include a link on my page at all. I am not against any privacy policy and I think that is necessary. But I feel it is better to put my own privacy policy than to give a link to another web site’s privacy policy. It looks more proficient and it won’t confuse the visitor. Even if the MSN adCenter link on my landing page opens up a new window for the MSN adCenter privacy policy, I still don’t like the link to be appeared in my page. But if you are happy with the service provide to you by MSN adCenter, then go ahead. Continue use it. I just express my opinion.

Can I Run a PPC Campaign To Promote a Blog?

As you know blogging is very popular today. These days it is used as a business medium – marketing tool for products, a sales tool, a traffic originator for AdSense, a link generation tool and so on. If you can do all these, what about running a PPC campaign for your blog? Many have a doubt that whether it is possible to use PPC to create traffic to their blog and make money out of that. Yes it is possible. But it is difficult to get a real ROI by maintaining a blog and using PPC to bring traffic to it.

The best ways to make money on a blog using a PPC campaign to drive traffic –

* Use your blog to sell a product
* Use your blog as an affiliate promotion strategy
* Use your blog to attract people to connect to your community
* Force people to subscribe to your opt-in list

Make sure that your call to action is strong and enough relevant content should be there in the index and inside pages. Writing a PPC ad for blog is the same as that of writing ad for a website. No need to worry what your landing page is. Success depends on constant testing and monitoring.

(If You Want) Say Goodbye to Google Site Stats Logo

It is no longer compulsory for the conversion tracking users to display the “Google Site Stats” logo on the conversion pages of their web sites. Before, a small but visible text segment that read “Google Site Stats” automatically appeared on the page where the conversion tracking code was placed on our web site. The logo would appear only after a conversion happened via our AdWords ad. It provided converting visitors links to information about AdWords conversion tracking and instructions on how to block the tracking. Many advertisers have told Google that the image is not going with their privacy policy. The users were able to notice the tracking technologies using in our sites. At last Google allowed to use that logo as an optional one. If you have installed conversion tracking code on your web site, the Site Stats logo will continue to display until you take further action. It is better to mention about the removal of the logo in your site’s privacy policy.