{"id":102,"date":"2008-05-29T16:39:00","date_gmt":"2008-05-29T20:39:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/first-letter-of-ads-in-lowercase-vs-uppercase-in-adwords\/"},"modified":"2012-09-21T05:02:19","modified_gmt":"2012-09-21T09:02:19","slug":"first-letter-of-ads-in-lowercase-vs-uppercase-in-adwords","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/first-letter-of-ads-in-lowercase-vs-uppercase-in-adwords\/","title":{"rendered":"First letter of Ads in Lowercase Vs UpperCase in adwords"},"content":{"rendered":"<p>Many have a problem with ads whether to make the first letter caps or not. From my experience it doesn&#8217;t matter whether the first character in any word is caps or now there won&#8217;t be any difference in conversions.<\/p>\n<p>Say if you have 2 Ads with same keywords one saying Perfume and other perfume Google Adwords will treat both these versions in a different way. Both ads will split the impressions and clicks between them. Eventually only one Ad will be shown.<\/p>\n<p>Splitting the impressions and clicks just for 1st letter change is IMO insane i recommend testing both versions for sometime install good conversion tracking see which one converts better and drop the other version all together.<\/p>\n<p>thanks,<br \/>SEG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many have a problem with ads whether to make the first letter caps or not. From my experience it doesn&#8217;t matter whether the first character in any word is caps or now there won&#8217;t be any difference in conversions. Say if you have 2 Ads with same keywords one saying Perfume and other perfume Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/102\/revisions\/669"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}