I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper qualities.<\/p>\n
some key points you can take when setting up landing pages are<\/p>\n
1. Make sure the page is very relevant to the keywords advertised if you are setting up an ad for a particular product make sure the product is relevant to the page and the landing page is the exact page about the product.<\/p>\n
2. Make sure title , keywords, Meta tags are relevant to the keyword phrase advertised. Also the page copy should be relevant since it ad to quality score.<\/p>\n
3. If possible add your contact number, email id visible on the page it helps in building up trust.<\/p>\n
4. A visible link to your privacy policy helps too.<\/p>\n
5. Apart from email ID and contact number you can make sure your address and other company information is present on the page or not more than 1 level from that page.<\/p>\n
6. Remember to add the order button or Add to cart in well visible areas. Make sure it stands out and decorate it with arrows or something attractive.<\/p>\n
7. Include some effective quotes from famous people it helps the credibility of your landing page.<\/p>\n
8. Load time is important for a good landing page make sure your page loads really fast it also helps in Google quality score.<\/p>\n
9. Pop ups and disturbing layer are something which Google hates refrain from using it.<\/p>\n
10 . A page with good navigation helps with good Quality score make sure your page can be navigated properly.<\/p>\n","protected":false},"excerpt":{"rendered":"
I have some ideas how i make the landing pages effective. Most of the time we use topic specific landing pages for clients. For example for a perfume site we create 1000 keywords with 1000 different landing pages. Since the site has so many landing pages we need to make sure the pages possess proper […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,4],"tags":[],"class_list":["post-106","post","type-post","status-publish","format-standard","hentry","category-google","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/106\/revisions\/668"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}