Pay-per-action (PPA) advertising is a new pricing model by Google. It allows advertisers to pay only when specific predefined actions are completed by a user on their site. Normally an advertiser is charged for clicks in PPC program. But in PPA, an advertiser can choose to pay when –<\/p>\n
-a user makes a purchase
-signs up for a newsletter or
-completes any other predefined action that they choose.<\/p>\n
Google content network will show Pay-per-action ads in two ways as:<\/p>\n
In publisher-defined ad units<\/strong> In standard AdSense for content ad units<\/strong> I will update more about this topic later.<\/p>\n","protected":false},"excerpt":{"rendered":" Pay-per-action (PPA) advertising is a new pricing model by Google. It allows advertisers to pay only when specific predefined actions are completed by a user on their site. Normally an advertiser is charged for clicks in PPC program. But in PPA, an advertiser can choose to pay when – -a user makes a purchase-signs up […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":667,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/112\/revisions\/667"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Individual publishers those who feel that a PPA ad will give well appeal to their users. Chosen ads will display in selected ad units of the publisher.<\/p>\n
Ads will be targeted to publishers’ websites & displayed automatically in AdSense for content ad units. There will be a competition among these ads, cost-per-click and cost-per-thousand impression ads.<\/p>\n