{"id":117,"date":"2008-06-16T06:51:00","date_gmt":"2008-06-16T10:51:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/targeting-homepage-only\/"},"modified":"2012-09-21T04:42:59","modified_gmt":"2012-09-21T08:42:59","slug":"targeting-homepage-only","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/targeting-homepage-only\/","title":{"rendered":"Targeting homepage only?"},"content":{"rendered":"<p>It is not advisable to send all your traffic to your home page. Suppose you are a florist and running an online floral ordering site. It will not convert much if you are dropping people who are searching for &#8220;orchid&#8221; in your homepage which contains details about hundreds of flowers. It is better to drop them in a page which contains details about most wanted orchid species like Anguloa, Cattleya, Cymbidium, Laelia etc. Give website user the opportunity to find their result at first click. A messy home page will tempt them to close that site and go back for a new search. Remember you have to pay for each click. Better send the visitors to the page they asked for in the first click itself.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is not advisable to send all your traffic to your home page. Suppose you are a florist and running an online floral ordering site. It will not convert much if you are dropping people who are searching for &#8220;orchid&#8221; in your homepage which contains details about hundreds of flowers. It is better to drop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14,4,11],"tags":[],"class_list":["post-117","post","type-post","status-publish","format-standard","hentry","category-adwords","category-msn-adcenter","category-pay-per-click","category-yahoo"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/117\/revisions"}],"predecessor-version":[{"id":615,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/117\/revisions\/615"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}