{"id":118,"date":"2008-06-19T00:09:00","date_gmt":"2008-06-19T04:09:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/what-about-adding-negatives-to-your-adgroups\/"},"modified":"2012-09-21T04:42:44","modified_gmt":"2012-09-21T08:42:44","slug":"what-about-adding-negatives-to-your-adgroups","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/what-about-adding-negatives-to-your-adgroups\/","title":{"rendered":"What about adding negatives to your AdGroups?"},"content":{"rendered":"<p>It is seen that people are adding all broad-matching keywords without negatives. Broad match can create thousands of search results and majority of them will not be relevant to your ads. So its a powerful way to include negatives. You can include -ves either in campaign level or in adgroup level. That will help to stop your ads from showing for irrelevant searches. So find maximum negatives for your keywords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is seen that people are adding all broad-matching keywords without negatives. Broad match can create thousands of search results and majority of them will not be relevant to your ads. So its a powerful way to include negatives. You can include -ves either in campaign level or in adgroup level. That will help to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14,4,11],"tags":[],"class_list":["post-118","post","type-post","status-publish","format-standard","hentry","category-adwords","category-msn-adcenter","category-pay-per-click","category-yahoo"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/118\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/118\/revisions\/614"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}