{"id":138,"date":"2008-08-08T02:19:00","date_gmt":"2008-08-08T06:19:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/important-things-to-know-about-landing-pages\/"},"modified":"2012-09-21T04:39:33","modified_gmt":"2012-09-21T08:39:33","slug":"important-things-to-know-about-landing-pages","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/important-things-to-know-about-landing-pages\/","title":{"rendered":"Important Things to Know About Landing Pages"},"content":{"rendered":"<p>Landing pages are very important. Take the time to study how to do it correctly and your PPC campaign will be a big success. So you have to give much importance to your landing page design. Here are some suggestions.<\/p>\n<p>1.Include a call to action &#8211; We have already discussed this topic. Let your visitors know what you want them to do and make them do it.<\/p>\n<p>2.Polish your copy &#8211; The most important thing is your landing page content. That content should have a power in it to convert into a purchase. If it is not like that, do more and more work and make it like that.<\/p>\n<p>3.Use simple and short paragraphs &#8211; Keep the paragraphs short and make it easy to scan. People can find something they like in it and they will stop and read.<\/p>\n<p>4.Don&#8217;t put much exiting page links in your landing page. If the visitors find a link much appealing they will go that way.<\/p>\n<p>5.One important factor about PPC advertising and heavy traffic to your landing pages is detaining the contact information. You can close the sale any time later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landing pages are very important. Take the time to study how to do it correctly and your PPC campaign will be a big success. So you have to give much importance to your landing page design. Here are some suggestions. 1.Include a call to action &#8211; We have already discussed this topic. Let your visitors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,14,4,11],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","hentry","category-adwords","category-msn-adcenter","category-pay-per-click","category-yahoo"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/138\/revisions"}],"predecessor-version":[{"id":608,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/138\/revisions\/608"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}