{"id":223,"date":"2009-03-04T07:01:00","date_gmt":"2009-03-04T11:01:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/tracking-your-pay-per-click-campaign-results\/"},"modified":"2012-09-21T05:06:00","modified_gmt":"2012-09-21T09:06:00","slug":"tracking-your-pay-per-click-campaign-results","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/tracking-your-pay-per-click-campaign-results\/","title":{"rendered":"Tracking your pay per click campaign results"},"content":{"rendered":"<p>The major search engines offer online analytical tools so you can track the growth of your pay per click (PPC) campaigns. You can also take on a PPC agency to carry out these critical tasks on your behalf and provide you with real-time reports. See the page in this guide  on  choosing an  pay per click agency<a href=\"http:\/\/www.businesslink.gov.uk\/bdotg\/action\/detail?type=RESOURCES&amp;itemId=1081914165&amp;r.l1=1073861197&amp;r.l3=1081903112&amp;r.lc=en&amp;r.t=RESOURCES&amp;r.i=1081914198&amp;r.l2=1073866263&amp;r.s=e\" title=\"When to use a pay per click agency and how to find one\"><span style=\"color: windowtext; text-decoration: none;\"><\/span><\/a><o:p><\/o:p><\/p>\n<p>Typically, such tools will allow you to see:<\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"\">how visitors find your      website.<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">how they navigate through it.<\/li>\n<li class=\"MsoNormal\" style=\"\">how they become customers.<o:p><\/o:p><\/li>\n<\/ul>\n<p>When you analyze these statistics, which you can view as graphs, summaries and other data, you will be able to improve your online results.<o:p><\/o:p><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"\">In some cases, the tools are more sophisticated. For example, the Google Analytics tool will allow you to:<o:p><\/o:p>Assess whether your      conversion rate differs between regions &#8211; the conversion rate is the      number of visitors to your site that actually become customers during      their visit.<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">Find out where your customers      live &#8211; if you find a heavy density in a particular region, you could then      target a campaign to draw them back as return customers.<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">Examine and optimize your      landing pages &#8211; you can then make an informed decision as to whether to      improve their design or pare them down until they match the proposition      described in your keyword adverts.<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">Count how many steps there      are from landing to conversion &#8211; establish whether you could reduce this      number if you are losing visitors along the way.<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">Establish where drop-out      visitors are going when they leave your site &#8211; if it&#8217;s to a competitor,      check how your copy, landing page and number of steps to conversion      compares with theirs.<o:p><\/o:p><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><o:p> <\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The major search engines offer online analytical tools so you can track the growth of your pay per click (PPC) campaigns. You can also take on a PPC agency to carry out these critical tasks on your behalf and provide you with real-time reports. See the page in this guide on choosing an pay per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":686,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/223\/revisions\/686"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}