{"id":225,"date":"2009-03-11T00:06:00","date_gmt":"2009-03-11T04:06:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/choosing-a-pay-per-click-agency\/"},"modified":"2009-03-11T00:06:00","modified_gmt":"2009-03-11T04:06:00","slug":"choosing-a-pay-per-click-agency","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/choosing-a-pay-per-click-agency\/","title":{"rendered":"Choosing a pay per click agency"},"content":{"rendered":"<p>Pay per click (PPC) advertising agencies can help you start your PPC campaign and attract quality sales traffic to your website. A good place to start your search for an agency is to open your favourite search engine and search for one in your area. If you find a name in the top ten generic results and again in the top three sponsored links, you could click through and see whether the landing page matches your expectations.<\/p>\n<p>Before contacting an agency, consider the skills and competencies you expect of an agency and your marketing goals and objectives.<\/p>\n<p>There are certain similarities with traditional advertising agencies &#8211; eg you&#8217;ll want prospective PPC agencies to provide testimonials and customer references or case studies. See our guide on how t0 choose and manage advertising agency.<\/p>\n<p>However, PPC agencies must have different skills and a different mind set. Ask prospective agencies whether they&#8217;re accredited as a Google AdWords Qualified Company, a Yahoo! Search Marketing Ambassador and\/or a Microsoft adExcellence member.<\/p>\n<p>A good agency should have proven experience in the particular complexities of a stand-alone PPC campaign and Internet marketing campaigns that include PPC and other online marketing strands &#8211; eg banner adverts. They need to be able to show:<\/p>\n<ul>\n<li>an understanding of the pros and cons of the top PPC providers<\/li>\n<li>a good grasp of your market sector and competition<\/li>\n<li>proven experience and the necessary technology to set up, manage, track and analyse PPC campaigns<\/li>\n<li>a creative approach to PPC essentials &#8211; keyword research, bid management, daily budget, website optimisation and advert writing<\/li>\n<li>excellent strategic analysis and web analytic abilities<\/li>\n<li>how they set and achieve agreed targets<\/li>\n<li>how they plan to report to you and how often<\/li>\n<li>how they intend to maximise and measure your return on investment<\/li>\n<li>how they intend to charge you (eg a flat fee, a percentage of the campaign expenditure or on the basis of campaign performance)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pay per click (PPC) advertising agencies can help you start your PPC campaign and attract quality sales traffic to your website. A good place to start your search for an agency is to open your favourite search engine and search for one in your area. If you find a name in the top ten generic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=225"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/225\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}