{"id":226,"date":"2009-03-13T07:28:00","date_gmt":"2009-03-13T11:28:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/complying-with-advertising-standards-when-you-advertise\/"},"modified":"2009-03-13T07:28:00","modified_gmt":"2009-03-13T11:28:00","slug":"complying-with-advertising-standards-when-you-advertise","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/complying-with-advertising-standards-when-you-advertise\/","title":{"rendered":"Complying with advertising standards when you advertise"},"content":{"rendered":"<p>When you advertise, the claims you make for your product or service must comply with a number of standards to ensure fair trade. They must also comply with regulations protecting:<o:p><\/o:p><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"\">the intellectual property      rights of copyright holders<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">registered trade marks<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">all groups protected by      discrimination law<o:p><\/o:p><\/li>\n<\/ul>\n<p>The major pay per click (PPC) providers will ask that you comply with copyright, trade marks and anti-discrimination law when you use their services.<o:p><\/o:p><\/p>\n<p>PPC terms and conditions will typically set out that it is your responsibility as the advertiser to:<o:p><\/o:p><\/p>\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"\">check your right to use any      copyright or copyrighted content &#8211; i.e. you must not promote copyrighted      content without the permission of the copyright holder<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">not advertise products that      are replicas or imitations of designer goods (a replica item contains the      trademarked name or logo of a designer brand, but is not made by that      brand)<o:p><\/o:p><\/li>\n<li class=\"MsoNormal\" style=\"\">avoid using words that could      be considered discriminatory or offensive to any protected group<o:p><\/o:p><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When you advertise, the claims you make for your product or service must comply with a number of standards to ensure fair trade. They must also comply with regulations protecting: the intellectual property rights of copyright holders registered trade marks all groups protected by discrimination law The major pay per click (PPC) providers will ask [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-226","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/226\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}