{"id":238,"date":"2009-04-03T01:01:00","date_gmt":"2009-04-03T05:01:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/is-ppc-dead-or-on-the-death-track\/"},"modified":"2009-04-03T01:01:00","modified_gmt":"2009-04-03T05:01:00","slug":"is-ppc-dead-or-on-the-death-track","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/is-ppc-dead-or-on-the-death-track\/","title":{"rendered":"Is PPC dead or on the death track?"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/www.searchenginegenie.com\/pay-per-click\/uploaded_images\/burning-money-2-783393-700790.jpg\" rel=\"lightbox-0\"><img decoding=\"async\" style=\"margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 252px; height: 400px;\" src=\"http:\/\/www.searchenginegenie.com\/pay-per-click\/uploaded_images\/burning-money-2-783393-700789.jpg\" alt=\"\" border=\"0\" \/><\/a><\/p>\n<p>Some suggest PPC is dead or heading towards to a lower trend there are other online marketing ideas taking over PPC. But is PPC really dead?<\/p>\n<p>I don&#8217;t think PPC is dead at all, in fact I think that in a lot of industries it is about to blossom. There are a that a lot of companies have been throwing money at it, and needing a second or third purchase to return a profit, but many companies are pulling back on that now, as they can&#8217;t afford a loss leading marketing channel, so they&#8217;re focusing on a realistic CPA and account optimization, and in many cases I believe they are finding that they can generate a similar level of sales with a &#8220;clever&#8221; campaign, rather than a &#8220;money black hole&#8221; campaign.<\/p>\n<p>I read an article on tech crunch that PPC traffic is flat in January or even less in February but I feel its mostly due to people&#8217;s spending power in this crisis period. We are still in global crisis and people are holding back their money. I am sure when things get back to normal people will start using PPC more.<\/p>\n<p>PPC is far from dead there is still a lot more to go in PPC sometimes PPC is better than SEO and will be here for a long time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some suggest PPC is dead or heading towards to a lower trend there are other online marketing ideas taking over PPC. But is PPC really dead? I don&#8217;t think PPC is dead at all, in fact I think that in a lot of industries it is about to blossom. There are a that a lot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}