{"id":243,"date":"2009-04-15T00:46:00","date_gmt":"2009-04-15T04:46:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/more-ad-variations-instant-positive-quality-score\/"},"modified":"2009-04-15T00:46:00","modified_gmt":"2009-04-15T04:46:00","slug":"more-ad-variations-instant-positive-quality-score","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/more-ad-variations-instant-positive-quality-score\/","title":{"rendered":"More ad variations &#8211; instant positive quality score:"},"content":{"rendered":"<p>Recently few of the keywords I setup for my client got a bad quality score around 3-4 and were rated poor. My client was worried and he complained we need to fix it immediately. I know we are good with landing pages just our ads are not too relevant. So I told my junior to make more ads relevant to the keywords that got bad quality score and boom next day the quality score of the bad keywords were back to 7 or 8.<\/p>\n<p>I have seen many people afraid of this quality score. Personally it&#8217;s an excellent feature if done right you can use it to your own benefit. Some high quality score keywords can perform better even with lower bids. So make sure you maintain a healthy quality score for all the keywords you are advertising in a ad group.<\/p>\n<p>Remember if you are an affiliate site you are not welcomed both in PPC and SEO. Bad quality scores are common in affiliate PPC campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently few of the keywords I setup for my client got a bad quality score around 3-4 and were rated poor. My client was worried and he complained we need to fix it immediately. I know we are good with landing pages just our ads are not too relevant. So I told my junior to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}