{"id":247,"date":"2009-04-22T09:04:00","date_gmt":"2009-04-22T13:04:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/performance-trends-on-cpa-on-content-network\/"},"modified":"2009-04-22T09:04:00","modified_gmt":"2009-04-22T13:04:00","slug":"performance-trends-on-cpa-on-content-network","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/performance-trends-on-cpa-on-content-network\/","title":{"rendered":"Performance trends on CPA on content network:"},"content":{"rendered":"<p>Google has published an interesting article on improving your CPA on content network. Most of us don&#8217;t have luck with content networks. In most of our PPC campaigns we just turn off content network because it rarely converts. I am happy to see Google has brought something effective to tackle this problem.<\/p>\n<p>How do Content Network ads perform for advertisers? We recently analyzed conversions, cost, and cost-per-acquisition (CPA) on the Content Network, and compared them to performance metrics on the search network across thousands of campaigns and many geographic regions.<br \/>This white paper presents the findings from this analysis. It shows that advertisers who advertise on the content network see good results on a number of levels:<\/p>\n<p><span style=\"font-weight: bold;\">1.<\/span> Ads on the Google Content Network are likely to be as cost-effective &#8211; or even more cost-effective &#8211; than ads on the search network.<\/p>\n<p>The median advertiser has a content CPA that&#8217;s about 2% lower than their search CPA.<\/p>\n<p><span style=\"font-weight: bold;\">2.<\/span> The Content Network drives a significant share of total conversions. <\/p>\n<p>The Content Network drives nearly 20% of total conversions for the median advertiser.<\/p>\n<p><span style=\"font-weight: bold;\">3. <\/span>Conversion rates are higher for advertisers who used either of two AdWords campaign management controls: the Conversion Optimizer and site exclusion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has published an interesting article on improving your CPA on content network. Most of us don&#8217;t have luck with content networks. In most of our PPC campaigns we just turn off content network because it rarely converts. I am happy to see Google has brought something effective to tackle this problem. How do Content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=247"}],"version-history":[{"count":0,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}