First let me say that I’ve been using Google Adwords almost exclusively since I started into the world of PPC, however I did try out the Yahoo program a year or so ago. I wasn’t impressed with the setup so I abandoned it. I decided to give it a try again and guess what…they still don’t have their shit together at Yahoo. This is what I don’t like about their program vs. Google.<\/p>\n
1. Campaigns take FOREVER to kick in. I thought Google took a while, but it took 24 hours before I saw any of my ads appearing on the Yahoo network. This just kills you when you have a hot idea that you want to get going on, then you have to wait a day or more and your inspiration fades.<\/p>\n
2. Editorial Reviews – If you create an ad copy that for some reason doesn’t jive with some Yahoo algorithm, your ad goes to Editorial Review, and the waiting game begins again. I’ve had half a dozen ads sitting in ER now for days…wonder if they’ll ever be reviewed. At least Google get around to them in 24 hours or so.<\/p>\n
3. Reporting – As far as I can tell, Yahoo only updates the reporting stats once a day. How the hell can I figure out if a campaign, ad or even keyword is effective if I have to wait until the next morning to see statistics?<\/p>\n
4. Help – Getting a response from a Yahoo rep is nearly impossible.<\/p>\n
If anyone has any tips to get around these issues…I’d love to hear them. I’d rather pay more per click and have a reliable system that gets ads showing and working in a timely manner.<\/p>\n","protected":false},"excerpt":{"rendered":"
First let me say that I’ve been using Google Adwords almost exclusively since I started into the world of PPC, however I did try out the Yahoo program a year or so ago. I wasn’t impressed with the setup so I abandoned it. I decided to give it a try again and guess what…they still […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-yahoo"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":596,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/253\/revisions\/596"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}