{"id":388,"date":"2011-01-11T01:44:52","date_gmt":"2011-01-11T05:44:52","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/?p=388"},"modified":"2012-09-21T04:57:26","modified_gmt":"2012-09-21T08:57:26","slug":"innovative-way-to-manage-your-negative-keywords","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/innovative-way-to-manage-your-negative-keywords\/","title":{"rendered":"Innovative Way To Manage Your Negative Keywords"},"content":{"rendered":"<p>Negative keywords are a great way to filter your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren\u2019t applicable to the services you offer, you can improve the relevance of your ads and make your campaigns more effective.<\/p>\n<p>In addition to filtering out specific terms in the context of a single ad group or campaign, many advertisers sustain a set of core negative keywords across several campaigns. Examples of these terms might be free or trial &#8212; search terms that aren\u2019t capable if you\u2019re looking to sell products on your website. Negative keywords like these don\u2019t need granular management on the campaign level, and we\u2019ve heard from many of you that you\u2019d like a more scalable method to manage these broadly-applicable sets of terms.<\/p>\n<p>Google has introduced a new way to manage negative keywords across multiple campaigns: negative keyword lists. With these lists, you\u2019ll be able to manage a group of negative keywords in your account\u2019s Control Panel and Library and connect them with multiple campaigns.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-389\" title=\"Pay Per Click\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/01\/ppc-blog3-300x191.jpg\" alt=\"Pay Per Click\" width=\"300\" height=\"191\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/01\/ppc-blog3-300x191.jpg 300w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/01\/ppc-blog3.jpg 611w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>For example, say you have a set of negative keywords you constantly add to any campaign running on the Search Network. Formerly, you\u2019d need to copy that set to every new search campaign you created in your account. Now, with shared lists, you can just create a single negative keyword list and connect it with each search campaign. If there\u2019s a new negative keyword you\u2019d like to add to all of those campaigns, just add it to your list and it will mechanically update across each campaign. Similarly, if you create a new campaign, you can add your negative keyword list to eliminate all of the necessary terms with just a few clicks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negative keywords are a great way to filter your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren\u2019t applicable to the services you offer, you can improve the relevance of your ads and make your campaigns more effective. In addition to filtering out specific terms in the context [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-388","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=388"}],"version-history":[{"count":3,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/388\/revisions"}],"predecessor-version":[{"id":391,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/388\/revisions\/391"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}