{"id":408,"date":"2011-02-09T01:55:32","date_gmt":"2011-02-09T05:55:32","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/?p=408"},"modified":"2012-09-21T05:05:11","modified_gmt":"2012-09-21T09:05:11","slug":"google-makes-longer-headlines-for-paid-search-ads","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/google-makes-longer-headlines-for-paid-search-ads\/","title":{"rendered":"Google Makes Longer Headlines For Paid Search Ads"},"content":{"rendered":"<p>Google announced that select ads will feature a new format. Many analysts always try to find ways to maximize each line of their ad to get their message across to users. To help this Google is making a change to certain ads that will allow you to display more information where it\u2019s most likely to be noticed in the headline.<\/p>\n<p>For some ads where each line appears to be a separate sentence and ends in the proper punctuation, description line 1 will be taken over to the headline and separated by a hyphen. As an effect, some top placement ads will have longer headlines. Here\u2019s an example:<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-409\" title=\"Pay Per Click\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/02\/ppc-blog03-300x42.jpg\" alt=\"Pay Per Click\" width=\"300\" height=\"42\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/02\/ppc-blog03-300x42.jpg 300w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/02\/ppc-blog03.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-410\" title=\"Pay Per Click\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/02\/ppc-blog04-300x43.jpg\" alt=\"Pay Per Click\" width=\"300\" height=\"43\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/02\/ppc-blog04-300x43.jpg 300w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/02\/ppc-blog04.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>It is found that the change results in <strong>higher clickthrough<\/strong> rates for ads that are revealed with the longer headline, as well as other top ads that appear beside them. It also creates a enhanced experience for users by highlighting more information in the ad.<\/p>\n<p>While only some ads will be shown with the longer headline, you can augment your chances by ensuring that each line of your ad appears to be a separate sentence and ends in the proper punctuation (e.g., a period or a question mark). Since this is a global change, punctuation will differ by country.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced that select ads will feature a new format. Many analysts always try to find ways to maximize each line of their ad to get their message across to users. To help this Google is making a change to certain ads that will allow you to display more information where it\u2019s most likely to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","hentry","category-adwords","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=408"}],"version-history":[{"count":4,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/408\/revisions"}],"predecessor-version":[{"id":678,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/408\/revisions\/678"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}