{"id":44,"date":"2008-04-07T15:41:00","date_gmt":"2008-04-07T19:41:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/pausing-adwords-campaign-does-it-affect-cpcs-and-qs\/"},"modified":"2012-09-21T05:17:56","modified_gmt":"2012-09-21T09:17:56","slug":"pausing-adwords-campaign-does-it-affect-cpcs-and-qs","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/pausing-adwords-campaign-does-it-affect-cpcs-and-qs\/","title":{"rendered":"Pausing Adwords campaign? Does it affect CPCs and QS"},"content":{"rendered":"<p>From what I have read from Adwords advisor in webmasterworld and from other experts in various forums pausing a adwords pay per click campaign will not give any negative effect to the results nor will it affect Quality score of a website.<\/p>\n<p>Its very normal to pause a run a campaign for various reasons. Reasons like hosting problem and website goes down, insufficient funds , invalid clicks can always arise and these are valid reasons to stop \/ pause a campaign. Google is well aware of this I am sure there are no bad effects on Quality Score in adwords campaign,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From what I have read from Adwords advisor in webmasterworld and from other experts in various forums pausing a adwords pay per click campaign will not give any negative effect to the results nor will it affect Quality score of a website. Its very normal to pause a run a campaign for various reasons. Reasons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-adwords"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":722,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/44\/revisions\/722"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}