You may have noticed when creating a new AdWords campaign Google sometimes suggest targeting multiple languages based on the location that you\u2019ve targeted. Here is the reason for the recommendation and the way it works in your campaign.<\/p>\n
Refresher<\/strong><\/p>\n The campaign that you are running will target the interface language that you have set as the language in which you\u2019d like the Google interface to be displayed. A Spanish-speaker living in the United States, for instance, may want to perform searches on www.google.com but change the interface language setting to Spanish. Alternatively, an English-speaker living in Japan may want to perform searches on www.google.co.jp but see an English interface.<\/p>\n At present when your interface language matches the targeted language your ad appears. This means when user\u2019s interface is in another language your ads won\u2019t necessarily appear.<\/p>\n For example you target only the English language in your campaign and if you sell watches in the United States using the keyword watches, your ads won\u2019t appear to bilingual users who search for watches but do so within a Spanish interface. Especially when targeting a geographic area with bilingual residents, targeting multiple interface languages can help your ad appear in front of as many potential customers as possible.<\/p>\n New improvement<\/strong><\/p>\n Some words are common to more than one language and hence finding the language of the search from the query itself can sometimes be hard task. However, there are five languages in AdWords that can be distinctively identified by their characters: Greek, Hebrew, portions of Japanese, Korean, and Thai. Therefore, starting in late April, if you’re targeting any of these five languages, your ad will be qualified to show for all queries in that language that matches your keywords, regardless of the user’s interface language (your location targeting settings will still apply).<\/p>\n For example, if you have the keyword \u03bb\u03bf\u03c5\u03bb\u03bf\u03cd\u03b4\u03b9\u03b1 (Greek for flowers) in a campaign that targets the Greek language, your ad will be qualified to show whenever a user searches for \u03bb\u03bf\u03c5\u03bb\u03bf\u03cd\u03b4\u03b9\u03b1, even if the user\u2019s interface is in English.<\/p>\n This will be a good way to maximize the amount of traffic that your campaigns receive while targeting multiple interface languages.<\/p>\n","protected":false},"excerpt":{"rendered":" You may have noticed when creating a new AdWords campaign Google sometimes suggest targeting multiple languages based on the location that you\u2019ve targeted. Here is the reason for the recommendation and the way it works in your campaign. Refresher The campaign that you are running will target the interface language that you have set as […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":444,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/442\/revisions\/444"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}