{"id":487,"date":"2011-05-18T02:08:44","date_gmt":"2011-05-18T06:08:44","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/?p=487"},"modified":"2012-09-21T03:29:11","modified_gmt":"2012-09-21T07:29:11","slug":"google-now-shows-your-display-url-domain-in-headline-for-select-ads","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/google-now-shows-your-display-url-domain-in-headline-for-select-ads\/","title":{"rendered":"Google Now Shows Your Display URL Domain In Headline For Select Ads"},"content":{"rendered":"<p>In an AdWords ad, the display URL may be last, but it\u2019s surely not least. In fact, the display URL can be an important deciding factor in whether a user clicks on your ad.  Google will now automatically show your display URL domain in the headline for select top placement ads on Google. As a result, your brand will be featured more importantly in your ad, and you can use the text in the headline to highlight other information. Potential customers, on the other hand, will be able to more simply identify the site to which they\u2019ll be taken after they click on your ad.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-488\" title=\"Google Ads\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/pay-per-click.jpg\" alt=\"Google Ads\" width=\"507\" height=\"78\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/pay-per-click.jpg 507w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/pay-per-click-300x46.jpg 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-489\" title=\"Google Ads\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/pay-per-click01.jpg\" alt=\"Google Ads\" width=\"507\" height=\"71\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/pay-per-click01.jpg 507w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/pay-per-click01-300x42.jpg 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/p>\n<p>When shown in the headline, the display URL will be spaced by a vertical bar and will consist only the domain, not the \u201cwww.\u201d prefix or any subdirectories .Your display URL will also continue to appear as normal below the description line. Of course, if the headline previously contains your domain, it won\u2019t be displayed again. Finally, it\u2019s possible for the display URL domain to appear in addition to a description line that is promoted to the headline, as long as the resulting headline is sixty-eight characters or less.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an AdWords ad, the display URL may be last, but it\u2019s surely not least. In fact, the display URL can be an important deciding factor in whether a user clicks on your ad. Google will now automatically show your display URL domain in the headline for select top placement ads on Google. As a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,17],"tags":[],"class_list":["post-487","post","type-post","status-publish","format-standard","hentry","category-adwords","category-google"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":10,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":533,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/487\/revisions\/533"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}