{"id":5,"date":"2008-03-22T02:48:00","date_gmt":"2008-03-22T06:48:00","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/what-is-pay-per-click\/"},"modified":"2012-09-21T06:08:57","modified_gmt":"2012-09-21T10:08:57","slug":"what-is-pay-per-click","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/what-is-pay-per-click\/","title":{"rendered":"What is Pay per Click?"},"content":{"rendered":"<div style=\"text-align: justify;\">Pay per click (PPC) is a marketing or advertising model which is used on advertising networks, search engines, blogs and content websites. Here the advertisers pay only when a netizen clicks on the ad to visit the advertiser&#8217;s website. The advertisers make a bid on the keywords which they predict as their target market and these keywords will be used as the search terms when netizen are looking for a service or product. When a netizen types a particular keyword matching the advertiser&#8217;s keyword list, or sees a page that has a relevant content, the advertiser&#8217;s ad(s) will be displayed. These ads are called &#8220;Sponsored Ads&#8221; or &#8220;Sponsored Links&#8221;, which will appear beside or above the organic\/natural results on search engine results pages; it may also appear anywhere a Blogger\/webmaster choose on a content page.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pay per click (PPC) is a marketing or advertising model which is used on advertising networks, search engines, blogs and content websites. Here the advertisers pay only when a netizen clicks on the ad to visit the advertiser&#8217;s website. The advertisers make a bid on the keywords which they predict as their target market and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":1,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":761,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/5\/revisions\/761"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}