{"id":504,"date":"2011-05-30T07:17:39","date_gmt":"2011-05-30T11:17:39","guid":{"rendered":"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/?p=504"},"modified":"2011-05-30T07:17:39","modified_gmt":"2011-05-30T11:17:39","slug":"adwords-location-extensions-important-changes-to-clicks-on-directions","status":"publish","type":"post","link":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/adwords-location-extensions-important-changes-to-clicks-on-directions\/","title":{"rendered":"AdWords Location Extensions &#8211; Important Changes To Clicks On Directions"},"content":{"rendered":"<p>Many use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-500\" title=\"Google Adwords\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/adwords.jpg\" alt=\"Google Adwords\" width=\"505\" height=\"221\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/adwords.jpg 505w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/adwords-300x131.jpg 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/p>\n<p>Location extensions with directions are helpful to users and lead to more interactions with your ads. In January, Google launched a report in AdWords to help you measure these useful interactions.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-501\" title=\"Google Adwords\" src=\"http:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/google-adwords.jpg\" alt=\"Google Adwords\" width=\"326\" height=\"489\" srcset=\"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/google-adwords.jpg 326w, https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-content\/uploads\/2011\/05\/google-adwords-200x300.jpg 200w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/p>\n<p>Over the next few weeks, you\u2019ll see performance metrics for directions beside those for clicks and phone calls. Google will also begin to charge for clicks on directions in the same manner as clicks on your ad\u2019s headline or phone number. If your campaign has a high number of these clicks, these specify that your customers are interacting with your ads to get directions to your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many use location extensions to automatically show your business address and other information in your ads on Google. These ads also show directions to your business location, along with your address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to your business. Location extensions with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","hentry","category-google"],"_links":{"self":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":2,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":506,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/posts\/504\/revisions\/506"}],"wp:attachment":[{"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchenginegenie.com\/ppc-pay-per-click\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}