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Search engine optimisation is the process of making ones website content more search engine friendly to attract traffic by ranking higher. Search Engine Genie is the most experienced hand in the field of search engine optimisation.






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Pay Per Click is paying a web site vendor for a visitor's click on an ad that navigates them to your web site. Most of the vendors, leading ones like Google and Yahoo, don't charge you until the visitor really clicks on your site.






A multidisciplinary pursuit pertaining to the setting up and creation of Web sites, including, but not limited to, technical development, information structure, visual design, and networked delivery.






 
Home Articles Off Page Optimisation

Off Page Optimisation

Getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc., are done off the page. This is known as off page optimisation. Search Engine Genie is involved in.

Link popularity building:
Links are the ultimate driving force behind all Search Engines today. A quality back link not only helps in Search Engine Ranking but also proficient of rising your brand as unique, bringing quality targeted traffic to your site. The main important feature of link popularity is that every link to your web site is an endorsement of your site's quality, and the more endorsements you have, the higher your site is likely to be listed. Search Engine Genie helps building quality text links to your site, thus increasing the visibility of your site. We vary your link text and replace it with associated keywords to guarantee maximum results for your site. The well-planned & implemented campaign of Search Engine Genie increases your rankings with all foremost search engines and also brings targeted traffic to your site.

One way linking:
Most Search Engines including Google, place a great amount of value and weight on a site’s link popularity. The basic idea, behind this is you have to have more incoming links than outgoing links. When your site is viewed by public as a high quality site then a random linking will be automatically received with small amount of work on your part. To increase the chances of one way linking is to provide eminence content for your site & to get your site listed in major human edited directories. Yahoo and the Open Directory Project are the two current most important human edited directories. (www.dmoz.org).

Reciprocal link building:
Providing a return link to the other Web site in return for a link to yours, which is less valuable than one way direct links is known as Reciprocal linking or two way linking. This type of linking is done when it is difficult to get one way links.

Buying text link advertisements:
This is one of the more expensive options in a link building campaign. To increase the popularity of the site, text link advertisements are bought from relevant sites. This is also the fastest method to give a very quick boost to your site’s rankings. While buying the links, the main condition is Page Rank. Linking with pages having a high Page Rank is the only way to give a quick boost to your site’s rankings and significantly improve targeted traffic.

So, come to Search Engine Genie. Mail us to webpromotions@searchenginegenie.com

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What is Link Building?
 
Link popularity refers to the number and quality of the incoming links that are pointing to your site. The effectiveness of mouth advertising cannot be replaced by any market tool.
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