Buying text links is of course a legitimate marketing apply but such links should never be bought on the basis of Page Rank score. It's simply not a helpful metric for such a decision.

There is plenty of opportunity to buy text links. If you are going to buy text links, then do so based on marketing decisions:

Does the site serve your objective markets and offer potential for getting quality traffic?

Will your text link be reachable to search engines?

Is the content of the site companionable with the products or services that you offer?

Is the design of the site expert and do the companies who have already bought text links appear to be highly regarded?

Do you have a financial plan and a target in mind? You will spend $x and be expecting sales of at least $y in return.

So as a measure of the value of a link, this auction doesn't offer any instant answers. How else could I moderator how much a link is worth?

Labels: Link Building

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