Buying text links is of course a legitimate marketing apply but such links should never be bought on the basis of Page Rank score. It's simply not a helpful metric for such a decision.

There is plenty of opportunity to buy text links. If you are going to buy text links, then do so based on marketing decisions:

  • Does the site serve your objective markets and offer potential for getting quality traffic?


  • Will your text link be reachable to search engines?


  • Is the content of the site companionable with the products or services that you offer?


  • Is the design of the site expert and do the companies who have already bought text links appear to be highly regarded?


  • Do you have a financial plan and a target in mind? You will spend $x and be expecting sales of at least $y in return.

  • So as a measure of the value of a link, this auction doesn't offer any instant answers. How else could I moderator how much a link is worth?

    posted by suzan @ 12:45 PM permanent link   |

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