Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.
Link popularity consists of:
Number of links
Quality of links
Number of times people click on links to your site
How long end users visit your site
How often people return to your site
In other words, do your site visitors:
Continue navigating your site?
Link to your site?
Bookmark your site?
Return to your site?
Factors That Affect Popularity
Substantial and unique content
How other sites are linked to your site (anchor text)
Search Engine Genie is an Ethical Search Engine Optimization
Company Specializing in Search Engine Marketing, Search Engine
Promotion and Search Engine Ranking Services.
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