Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.
Link popularity consists of:
- Number of links
- Quality of links
- Number of times people click on links to your site
- How long end users visit your site
- How often people return to your site
In other words, do your site visitors:- Continue navigating your site?
- Link to your site?
- Bookmark your site?
- Return to your site?
Factors That Affect Popularity- Substantial and unique content
- How other sites are linked to your site (anchor text)
- Site usability
posted by Alenjoe
@ 4:02 PM
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