Link Popularity,

Friday, September 5, 2008


Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.

Link popularity consists of:

  • Number of links
  • Quality of links
  • Number of times people click on links to your site
  • How long end users visit your site
  • How often people return to your site
In other words, do your site visitors:
  • Continue navigating your site?
  • Link to your site?
  • Bookmark your site?
  • Return to your site?
Factors That Affect Popularity
  • Substantial and unique content
  • How other sites are linked to your site (anchor text)
  • Site usability

posted by Alenjoe @ 4:02 PM permanent link   |

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