Hilltop is one of the main concepts underpinning Google's search algorithm, up till now its workings and implications are regularly misunderstood. After the villainous Florida Update, many webmasters were horrified as their rankings plummeted; and again, when the strange "sandbox" was implemented, some webmasters could not obtain a Web site to rank well, period. Part of the motive that some Web sites get shuffled out of the SERPs when latest algorithmic features are implemented is that those sites never gained ability in the eyes of the search engines--that is, they were not suitably meshed into their local contemporary communities.
posted by Skarmund
@ 5:39 PM
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