The order that pages come out in the results of a search at a search engine may be powered by the number of pages that link to that page and by rankings of the pages that link to that page. When a site is linked to by a popular site, that link might give more value than a link from a site that is less well-liked and trusted.
Ages of linking sites
A new rights application from Microsoft adds an extra twist, by also ranking domains based upon the ages of sites which link to those sites. The cost of purchasing a site has decreased considerably in recent years, and some site registrars have offered free site registrations for trial.
A spammer may take advantage of a bid like that to develop something known as a link farm, which is a spam method in which spammers "purchase or otherwise get a large number of domains and interlink the sites jointly to increase the site rankings by unnaturally increasing the number of contributing sites for some or all of the sites."
These rights applications think that newer sites have a "higher possibility of being spam and/or being a part of a web farm that attempts to falsely inflate domain rankings for domains in the web farm."
By looking at the age of sites that link to those newer domains when determining a rank for a domain, domains which have links from older sites "may be ranked higher than spam sites and/or less relevant sites."
posted by Alenjoe
@ 1:02 PM
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