Google's Top 10 Search Engine Ranking Factors,

1. Keyword usage in the title tag
Exceptional importance and the high consensus is that placing the targeted search phrase or term in the title tag of web page's HTML header. If you have time for only one SEO action on your site, make it sure to create a excellent description title tag that will start with your target keyword.

2. Anchor text of the inbounded link
Inbound links that is containing your goal keyword in the anchor text will provide you a strong boost in the ranking for that keyword. As keyword rich anchor text is very important, the text nearby to the link also plays a role. A broad array of the naturally happening inbound anchor text is the best picture - so inbound links which are close to identical could invite penalties. If you're dropping link be sure to blend up your anchor text a little!

3. Overall link popularity of your website
Exceptional importance and the average agreement refers to the overall link weight as measured by links from any and sites across the web. I like Lucas Ng's description, as it refers to Amazon tribes!

"Consider of a web page as a town. If a city is having freeways, train stations, airports, bus shelters and a port, that's a good sign that it is an important hub. That orphaned web page with not a link pointing to it? It might as well be a concealed tribe of Amazons that no one has discovered."

4. Age of your site
Age usually refers to the date indexable content first seen by the search engines (note that this can alter if a domain switches ownership), and not the date of original registration of the domain. Age is a giant factor, which is the cause why a lot of crappy, barely relevant sites are hard to knock out of SERPs.

5. The link popularity in the site's internal link structure
This refers to the number and value of internal links pointing to the target page. Though somewhat masturbatory, the internal link juice is a sturdily weighted factor and, one that you can control, especially with regard to the option of anchor text.

6. Topical relevance of the inbound links to your site
High importance and the average agreement refers to the subject-specific relationship between the sites or pages linking to the target page and also the target keyword. Highly related links, from trusted, topically related sites carries more weight.

7. Link Popularity of site in the topical society
High Importance refers to link weight of the target website in the midst of its topical peers in the online world. Link love from the well-liked kids in the cover helps. A few links from the authority sites could help a niche site rank over the authorities for niche-related keywords.

8. Keyword usage in the text
Use the targeted search term in the noticeable, HTML text of the page. Target keywords need to be included in the page, particularly in starting and ending paragraphs. Always focus more on semantic variations than the keyword density - repeating the similar keywords over and over again, could result in ranking suppression.

9. Global link popularity of linking website
In general, links from the popular sites are better, but it is hard to get an accurate reading on how valuable this is.

10. Topical relation of the linking page
While all the links help, links that are from topically related sites help more, although it's hard to measure precisely by how much.

posted by Skarmund @ 3:53 PM permanent link   |

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