Many bloggers have suggested writing about the linkerati as way to get editorial backlinks. Rand at SEOmoz recognized the linkerati, and says that every site is linkbait and linkerati worthy. But provided you can identify the people more likely to link to you and attract them to your site. Perceptibly, you want to sketch them or give them recognition in some way, and more often than not, they will link to your article.
A synopsis of tips:
1. Forget the A- and B-bloggers.
They obtain lots of link love as it is. So go after the other linkerati. Of course, ByLinking takes care of it indirectly, though Google soon devalue links from theme templates, etc.
2. Mind the Cs and Ds.
There are lots of newer bloggers that don't get the attention they deserve. Outline them, their blogs, and their niche.
3. Check the comments.
Who comments on your site? Can you profile them? Don't be shy. Pick any 5 linkerati types in single niche and interview them about their blogging tips.
4. Check the trackbacks.
Profile to those who link to you this makes easy to choose the next post.
5. Go wide.
Instead of lone big linkbait per week, try for 5-6 solid smaller resource posts. Well, you're cast your net wider for editorial links. Maki's DoshDosh and Daniel's Daily Blog Tips are two of the best examples. There is much linkworthy content there. I can link to 3-4 posts there, and so another several dozen bloggers, since there's just so much good content.
For example, if you write a solid, linkable article per day and 5 d/wk, there are about 250 per year. If they're good, each post is probably worth 3 backlinks each or more - because you're catering to other bloggers also. That's at least 750 backlinks for each year, from different sites. And slow and steady links are more valuable and persistent - at least to a few SE algorithms.
If you go with the core domain trust model, you will place this blog aimed at linkerati/bloggers in a subdirectory of your main site. Not another blog about blogging, but the one with your personality and extra content significance that you stand out and induce editorial links.
posted by Skarmund
@ 6:15 PM
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