Over the years, webmasters were told that they should avoid Blackhat SEO techniques that are in connection with their own websites. In general, I can agree with this statement. But, after obtaining a deeper understanding of Blackhat search engine optimization, one can really learn a bit regarding how better his or her own positioning in the search engine results.
White Hat vs. Black Hat Search engine Optimization
Whitehat and Blackhat SEO is a comparison which is a take-off from the old cowboy westerns, where the good guys will wear white hats and the bad guys wore black hats. So, theoretically, we could assume that the Whitehat practitioners are the good guys of SEO, and Blackhat practitioners are the bad ones of the industry.
But, the truth is a bit more opaque than this. SEO is not a pure "white vs. black" issue. Just as in the Mad Magazine's "Spy vs. Spy" succession, sometimes the white spy whips the black spy, and vice versa, sometimes the black spy was successful.
In theory, Blackhat SEO is a kind of search optimization that will eventually get your site banned in the search engines. And sometimes it would.
But, it is really fascinating to me when I visited a website and discovered the world-renowned SEO expert Aaron Wall owns the site. In case if you were not aware of it, Aaron Wall is the owner of SEO Book and is recognized as one of the world's foremost leaders in SEO technique.
Blackhat SEO Is a Learning chance
For me, the study of opposites offers a greater understanding to mankind.
1.One can't know "altruism", until one learns about "selfishness".
2.One cannot truthfully appreciate "wealth", until they have experienced "poverty".
3.One can never announce something "easy", until they have faced something truly "difficult".
4.A "slow" driver will rarely be noticed, until the "fast" driver passes them by.
These are the theoretical ramblings of Bill.
I have always argued that if we want to see light, one should be able to identify the darkness. That is why when I am told to keep away from something; I go to it, so that I could see what it looks like, for the sake of recognizing it.
So, whenever I learn more about SEO, I search out Black Hat SEO forums and sites to learn how to distinguish the dark, when I am in the light.
After all, if you can't recognize the darker side, how you could expect that you protect yourself from it?
posted by Skarmund
@ 6:07 PM
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