Creation of good Meta descriptions,

Differentiate the descriptions for different pages.

Using same descriptions on every page of a site is not very useful when individual pages show in the web results. In these cases we are less possible to show the boilerplate text. Wherever possible, create descriptions that exactly describe the specific page. Use site-level descriptions on the main index page, and use page-level descriptions everywhere else. If you don't have time to make a description for every single page, try to prioritize your content: At the very least, create a description for the significant URLs like your index page and popular pages.

• Include clearly tagged data in the description.
  

The Meta description does not just have to be in sentence method; it's also a great place to incorporate structured data about the page. For example, news or blog postings can list the author, date of publication. This can give potential visitors much related information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of in order - price, age, manufacturer - spotted throughout a page. A good Meta description can bring all this data in concert.

• Programmatically create descriptions.
  

For some sites, like news media sources, creating an exact and exclusive description for each page is easy: since each article is hand-written, it takes smallest effort to also add a one-sentence description. For larger database driven sites, like product aggregators, hand-written descriptions can be impossible. In the some case, however, programmatic generation of the descriptions can be proper and are encouraged. Good descriptions are human-readable and varied, as we talked about in the first point above. The page-related data we mentioned in the second point is a good applicant for programmatic creation. Keep in mind that Meta descriptions comprised of long strings of keywords don't offer users a clear idea of the page's content, and are less expected to be displayed in place of a regular snippet.

• Use value descriptions.
  

Finally, make sure your descriptions are truly expressive. Because the Meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and measure of your search traffic.For more information https://www.google.com/support/webmasters/bin/answer.py?answer=35264&ctx=sibling#writegooddescriptions

posted by Alenjoe @ 11:08 AM permanent link   |

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